John Cabot University: the Academic Experience

Learning Outcomes of the B.A. Degree in Business Administration

  • LOS 1: Understand and assess main business, financial and economic theories and models.
  • LOS 2: Critically analyze internal and relevant external environments, and identify pertinent opportunities and threats.
  • LOS 3: Identify the main strategies by which companies create comparative advantages against their competitors through marketing and production core competencies as well as organizational capabilities.
  • LOS 4: Design comprehensive plans, including relevant strategies and implementation, based on data and critical analyses of internal and external environments.
  • LOS 5: Research and evaluate appropriate secondary data sources to improve decision making.
  • LOS 6: Develop interpersonal written, visual, and oral communication skills to articulate ideas, present proposals, and defend positions vis-à-vis key stakeholders.