Learning Outcomes of the B.A. Degree in Business Administration
LOS 1: Understand and assess main business, financial and economic theories and models.
LOS 2: Critically analyze internal and relevant external environments, and identify
pertinent opportunities and threats.
LOS 3: Identify the main strategies by which companies create comparative advantages
against their competitors through marketing and production core competencies as well
as organizational capabilities.
LOS 4: Design comprehensive plans, including relevant strategies and implementation,
based on data and critical analyses of internal and external environments.
LOS 5: Research and evaluate appropriate secondary data sources to improve decision
making.
LOS 6: Develop interpersonal written, visual, and oral communication skills to articulate
ideas, present proposals, and defend positions vis-à-vis key stakeholders.