Italy Pitches

Italy Pitches

"The tongue can paint what the eye can't see" - Chinese proverb


The overall objective of this program is to show young people how to find their voice and train it to bring about social change. Participating students will be introduced to concepts such as corporate social responsibility (CSR), creating shared value (CSV), and impact investing. They will also learn how to construct an advocacy narrative, and how to translate it visually using digital skills. 


Italy Pitches was created by John Cabot University and the JCU Institute for Entrepreneurship, building on the tremendous success of JCU's Italy Reads and Italy Writes programs. It started as a national, English-language pitch competition for Italian high-school students, focusing on a 1-minute advocacy pitch for a nonprofit., It has evolved to incorporate video-making skills and to expand the reach of students’ work.

Participating students will select an Italian organization with a strong corporate social responsibility and will create an advocacy video that will effectively promote the values the organization stands for.

The project is articulated as a 30-hour self-administered program that will cover the following topics:

  • The United Nations 17 Sustainable Development Goals
  • Corporate Social Responsibility, Impact Investing and the Triple Bottom Line
  • The Essentials of Video-Making

An advocacy video-pitch is a short video used to quickly convey the urgency for action towards one or more specific goals, using words, sounds and images to persuade the viewers to take action. Widely used for networking and fund-raising, pitching and video-pitching are learnable skills that generate confidence and empower students to change their world.

JOIN Italy Pitches and see all the key dates for 2021!
See all of the Programs for Italian High Schools offered by JCU.


Students who take part in Italy Pitches will:

  • Perform research using digital sources in English
  • Build a robust, persuasive argument supported by evidence
  • Learn valuable visual communication skills
  • Understand the big challenges confronting the world
  • Develop a greater awareness for socially important topics
  • Feel empowered and gain confidence

Italy Pitches is designed to be a very flexible tool that can help participating teachers apply a variety of themes taught in the classroom in a stimulating, engaging way.

Participating teachers will automatically become Friends of the Institute and will be invited to other events related to Entrepreneurship and innovation throughout the year.

Meet Francesca Romana Picone, winner of the 2017 edition
"It was definitely a learning experience, not only for the pitch itself but also in other aspects of my life. I am now much more confident during 'interrogazioni' (oral tests common in the Italian school system)….  I’d like to come to John Cabot and study Economics." Full Interview

Meet Marco D'Albis, winner of the 1st edition
“I am very happy that I participated, not only did it help me improve my public speaking skills, it also increased my self-confidence and led me to participate in a unique experience, the JCU English Summer Camp”. Full Interview

Cinzia Solfiti, teacher at I.I.S. "Margherita Hack"
"The Italy Pitches Program is a great opportunity to learn how to speak in public. It's a really difficult skill which can be acquired using the techniques IFE teaches."