Luigi Nasta is adjunct professor at JCU and Luiss University. He is Research Fellow at the Luiss Business School Competence Center on Creative Industries. Professor Nasta received his doctoral degree in Management from Luiss University, Italy. He was a visiting researcher in the ARC Centre of Excellence for Creative Industries and Innovation (CCI) at Queensland University of Technology. His research work in the field of digitalization, cultural institutions, crowdsourcing, and business model was published in peer-reviewed journals including Sustainability, Finance Research Letters, International Journal of Business Research and Management (IJBRM), Creative Industries Journal, and Journal of International Accounting Research and chapters for Springer, Routledge, and IntechOpen books.