Bachelor of Arts in Marketing in Rome
Students who are following the pre-Fall 2016 major, can review these requirements.
The Bachelor of Arts in Marketing provides a comprehensive education in business and marketing. In keeping with the tradition of American business education, the program provides students from diverse cultural and educational backgrounds with a challenging business curriculum in the context of a dynamic learning environment.
B.A. IN MARKETING
The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management.
JCU Marketing students also have the opportunity to earn a Double Bachelors' Degree with Pace University (NYC), a leading AASCB-accredited business school located in the Financial District (near Wall Street) of New York City.
The final course of the marketing program is a capstone course in Strategic Marketing Management. This course is taken by students in their senior year to integrate the principles, concepts, and techniques developed in earlier core courses. In this course, students develop skills in diagnosing marketing problems, formulating and selecting strategic alternatives, and recognizing problems inherent to strategy implementation. The development of a comprehensive marketing plan is a major requirement of the course.
Students graduating from John Cabot University with a B.A. degree in Marketing will have acquired knowledge and skills that will allow them to pursue many different career paths, such as:
- Marketing management positions of leading international corporations
- Positions in strategic marketing and operational marketing
- Advertising and promotion positions
- Marketing research analysts
- Business Consulting
- Management of family businesses
- Entrepreneurship and start-ups
- Management of non-profit organizations and social enterprises
Many of our students decide to pursue graduate studies at prestigious universities such as the London School of Economics, Imperial College London, Cass Business School, HEC Paris, ESCP Business School, Grenoble École de Management, MIP Politecnico di Milano, Scuola Superiore Sant'Anna, Copenhagen Business School, Stockholm Business School, Yonsei University, and Purdue University, among others.
Students of Marketing are provided with a great number of opportunities to develop their professional skills outside the classroom, always under a careful supervision and guidance provided to them by professors. They develop business skills, for instance, through working on consulting projects for real companies with Learn-Do-Share and JERO International Consulting, becoming a member of JCU’s Business Club, JCU’s Marketing Club or through an internship provided by JCU’s Center for Career Services, which is a career starting point for many of our students.
We collaborate closely with the JCU Institute for Entrepreneurship to prepare students for a successful entrepreneurial career or a career in a start-up. Our students develop an entrepreneurial mindset by taking one of many entrepreneurship-related courses, connecting with start-ups from our network, and participating in international entrepreneurship competitions, such as Enactus.
HOSPITALITY FOR THE FUTURE
HUMAN RESOURCES IN RETAIL
CAREERS IN THE POST-COVID ERA
JCU's Career Services Office connects students with hundreds of competitive internships
per semester. By taking advantage of these services, students will graduate from college
having already completed an internship working in their desired field. Our students
and graduates recently completed internships at Deloitte, Comunità Ambiente, and CRMpartners.
CHIARA DI VITO