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JCU marketing students

Marketing

Earn your Marketing degree at John Cabot University. Acquire the technical know-how, business acumen, and soft skills needed for a successful career in the dynamic world of marketing and advertising.

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Bachelor of Arts in Marketing
Credit Hours 120
Entry Time Fall or Spring
Language English
Study in Rome

Become a Marketing Specialist

The Bachelor of Arts (B.A.) in Marketing at JCU balances creativity with analytical thinking while building a foundation in the core fields for a marketing professional. From concepts like the study of market dynamics and consumer behavior theory to practical considerations like pricing and distribution and demand management, you'll develop a full understanding of marketing in today's fast-paced business environment.

JCU offers you all the benefits of a well-rounded education rooted in the liberal arts tradition. Our knowledgeable professors are committed to preparing you for the challenges and opportunities in the marketing world while enhancing your critical thinking, creativity, and overall personal and academic growth to help you stand out in the job market.

Marketing classroom

Inside the Marketing Program

You simply won't find another marketing program quite like JCU's. Find out what makes JCU's Marketing program special.

Greta Ficorilli
JCU has pushed me out of my comfort zone in the best way possible and has helped me grow. I think of JCU as a safe space that has given me the confidence to face challenges without feeling lost." Meet Greta Ficorilli Marketing Major, Psychology Minor
Student at Career Fair
Explorando Excello

Career Outcomes

A B.A. in Marketing from John Cabot University paves the way for a wealth of exciting career opportunities. These career paths include: Advertising and Promotion, Market Research Analyst, Business Consulting, Family Business Management, Entrepreneurship and Startups, Non-Profit and Social Enterprise Leadership.

JCU graduates achieve great success; many have gone on to further study at top universities around the world, including: London School of Economics, HEC Paris, Grenoble Ecole de Management, MIP Politecnico di Milano, Scuola Superiore Sant'Anna, Copenhagen Business School, Stockholm Business School, and Yonsei University.

Marketing

Faculty

Learn from experienced professors with strong backgrounds as both academics and professionals. Our faculty is truly invested in helping you achieve your goals and provides mentorship and expertise in small classes with plenty of personalized attention.

Meet the Professors
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