Become a Marketing Specialist
The Bachelor of Arts (B.A.) in Marketing at JCU balances creativity with analytical thinking while building a foundation in the core fields for a marketing professional. From concepts like the study of market dynamics and consumer behavior theory to practical considerations like pricing and distribution and demand management, you'll develop a full understanding of marketing in today's fast-paced business environment.
JCU offers you all the benefits of a well-rounded education rooted in the liberal arts tradition. Our knowledgeable professors are committed to preparing you for the challenges and opportunities in the marketing world while enhancing your critical thinking, creativity, and overall personal and academic growth to help you stand out in the job market.