Marketing

• LOS1: Possess a critical understanding of the main marketing theories and models
• LOS2: Methodically examine the internal and external environments and identify short-term and long-term market opportunities and threats
• LOS3: Analyze marketing problems and situations through different perspectives: customers, sellers, distributors, and community, and apply marketing models to different profit and not-for-profit contexts and different levels of the supply chain
• LOS4: Master state-of-the-art marketing procedures and techniques and propose creative and effective solutions to marketing problems
• LOS5: Design, write, and present marketing plans and defend marketing decisions in front of various stakeholders, including marketing executives, sales force, and financial investors
• LOS6: Research, process, and use primary and secondary data to solve marketing research problems

JCU's B.A. in Marketing curriculum offers a comprehensive overview of business and marketing principles. The University requires an overall minimum grade point average (GPA) of 2.00 in all courses taken and no more than two grades lower than C- in core courses required for the major. 

A. Proficiency and General Distribution Requirements of the University.

B. Additional Requirements for the Marketing Major:

• CS 110 Computer Office Applications or CS 160 Programming Concepts and Applications
• EC 201 Principles of Microeconomics
• ACCT 201 Financial Accounting 
• MA 208 Statistics I 
• MA 209 Statistics II
• PS 101 General Psychology

C. Core Curriculum

• MGT 301 Principles of Management
• MKT 301 Principles of Marketing 
• MKT 305 Market and Marketing Research 
• MKT 310 Consumer Behavior 
• MKT 320 Integrated Marketing Communications 
• MKT 340 Digital Marketing
• MKT 360 Brand Management
• MKT 365 B2B Marketing
• MKT 490 Strategic Marketing Management (capstone)

Your final challenge in the marketing program will be the capstone course, Strategic Marketing Management. You will apply the principles and techniques developed from earlier core courses and develop a comprehensive marketing plan.

D. Major Electives 
Four upper-division (300- or 400-level) courses to be chosen as follows: 

• Two upper-division MKT courses
• One upper-division ACCT/BUS/EC/FIN/MGT/MKT. This course may be substituted with BUS 220, CS 160, or CS 320
• One upper-division ACCT/BUS/COM/CMS/DMA/EC/FIN/MGT/MKT/PS. This course may be substituted with COM 111 or MA 198.

E. General Electives sufficient to give a total of 120 credits. 

Requirements for the Degree

All JCU undergraduates must complete general as well as Departmental curriculum requirements, which are outlined below. 

A. The Proficiency and General Distribution Requirements of the University.

B. Additional Requirements for the Marketing Major:

• ACCT 201 Financial Accounting 
• EC 201 Microeconomics 
• MA 208 Statistics I 
• PS 101 General Psychology
• COM 111 Visual Communications
• CS 110 Microcomputer Applications

C. Core Curriculum

• MA 209 Statistics II
• BUS 220 Business Communications 
• MKT 301 Principles of Marketing 
• MKT 310 Consumer Behavior 
• MKT 305 Market and Marketing Research 
• MKT 304 New Product Management or MKT 340 E-Marketing
• MKT 320 Integrated Marketing Communications 
• MKT 490 Strategic Marketing Management (capstone)

The University requires an overall minimum grade point average of 2.00 in all courses taken at the University and no more than two grades lower than C- in core courses required for the major. 

D. Major Electives (4 courses)
Two upper division (300 or 400 level) MKT courses and 

Two additional upper division (300 or 400 level) courses to be chosen from: BUS/CMS/COM/DMA/EC/FIN/MGT/MKT, and MA198

E. General Electives sufficient to give a total of 120 credits. 

Experience two iconic cities and develop a truly international perspective on global business and marketing. JCU partners with New York's Pace University Lubin School of Business to offer a B.A. in Marketing and a Bachelor of Business Arts (B.B.A.) in Global Marketing Management dual degree program. You'll spend the first two years of your college experience in Rome at JCU, then head to New York City for a year of learning at Pace, a leading AASCB-accredited business school located in the Financial District near Wall Street. Finally, you'll return to Rome to finish your final semester and capstone course.

Double Bachelors' Degree Program

You can also pursue a minor in Marketing and graduate with an understanding of the principles and processes that can benefit you in any number of career fields, from business to communications and more.

Minor in Marketing

Explore need-based Assistance Grants, merit-based Presidential Scholarships, and other financial aid available to you.

Financial Aid and Scholarships

At JCU, you won't just learn in the classroom. Guided by your professors, you'll have the opportunity to put your budding marketing and business skills to work.

Consult on projects for real businesses, take on internships provided by the Center for Career Services.

Center for Career Services

Prepare to work in a start-up through the JCU Institute for Entrepreneurship.

Institute for Entrepreneurship