John Cabot University: the Academic Experience

Minor in Marketing

Overview

Marketing is not only an important aspect in business but is instrumental in building expertise and skills in students who come from different non-business related backgrounds. Marketing is particularly useful for students because it contributes to understanding and enhancing long-term relationships with the organization’s stakeholders. Stakeholders may encompass the organization’s donors, final users, and suppliers. Many non-corporate organizations are adopting a more managerial/business approach where the concepts of marketing and customer relationships are increasingly employed. Marketing contributes to understanding how to behave and implement strategies for the client and how to communicate more effectively the organization’s broader marketing offer. Marketing is the most demanded field in the work environment, a minor in marketing will undoubtedly offer the students the opportunity to acquire a more professional and highly demanded expertise.

  • Possess a general understanding of the main marketing theories
  • Be capable of evaluating short-term and long-term market opportunities and threats in the marketplace
  • Analyze marketing problems and situations through different perspectives: customers, main stakeholders, community, and apply marketing strategies to different profit and not-for-profit contexts
  • Be familiar with marketing procedures and techniques and be aware of the most-applied solutions to marketing problems
  • Know the basic structure for a marketing plan and be capable of present marketing strategies and decisions

Requirements

Six courses, distributed as follows:

  • MA 208 Statistics
  • MKT 301 Marketing (prerequisites: EC 201 and MA 208)
  • Four additional courses to be chosen from 300 and 400 level MKT courses (prerequisite: MKT 301 with the exception of MKT 355 and MKT 322 with no prerequisites) and MA 209 Statistics II

GENERAL REQUIREMENTS FOR ALL MINORS 

  • No more than one grade of lower than a C- will be accepted in courses applying to the minor.
  • In the case of multiple minors, no course may apply to more than one minor.
  • No more than two courses may apply to both the major and the minor.
  • At least four courses must be taken in residence at John Cabot.
  • Requirements for the minor must be completed by the time of graduation.