John Cabot University: the Academic Experience

Bachelor of Arts in Marketing in Rome

Students who are following the pre-Fall 2016 major, can review these requirements.

The Bachelor of Arts in Marketing was designed to prepare students to enter the field of marketing by combining the necessary knowledge, tools, and skills required in today’s world, while maintaining the traditions of critical thinking and writing that are at the core of a liberal arts tradition. The curriculum of the major provides students with a firm base in the core conceptual fields for a marketing professional, including the study of market dynamics and consumer behavior theories, the comprehension of the marketing strategy scope, and the specific operation fields such as product and service management, communication and branding efforts, pricing decisions and distribution/value chain/demand management. 

Studying marketing at JCU will develop and amplify students’ teamwork, leadership, decision-making, creativity, and communication skills in the context of an international environment. This exposure to diversity provides an ideal training ground for preparation to work in our global world.

JCU Marketing students also have the opportunity to earn a Double Bachelors' Degree with Pace University (NYC), a leading AASCB-accredited business school located in the Financial District (near Wall Street) of New York City.

Learning Outcomes for the Marketing Major

Requirements for the Degree (as of Fall 2016)  

All JCU undergraduates must complete general as well as Departmental curriculum requirements, which are outlined below. 

A. The Proficiency Requirements of the University in English, Mathematics, and Foreign Language. 

B. The General Distribution Requirements of the University in Humanities, Mathematics and Science, English, Fine Arts, and Social Sciences. 

C. Additional Requirements for the Marketing Major:

  • FIN 201 Financial Accounting 
  • EC 201 Microeconomics 
  • MA 208 Statistics I 
  • PS 101 General Psychology
  • COM 111 Visual Communications
  • CS 110 Microcomputer Applications

D. Core Curriculum 

  • MA 209 Statistics II
  • BUS 220 Business Communications 
  • MKT 301 Principles of Marketing 
  • MKT 310 Consumer Behavior 
  • MKT 305 Market and Marketing Research 
  • MKT 304 New Product Management or MKT 340 E-Marketing
  • MKT 320 Integrated Marketing Communications 
  • MKT 490 Strategic Marketing Management (capstone)

The University requires an overall minimum grade point average of 2.00 in all courses taken at the University and no more than two grades lower than C- in core courses required for the major. 

E. Major Electives (4 courses)
Two upper division (300 or 400 level) MKT courses and 

Two additional upper division (300 or 400 level) courses to be chosen from: BUS/CMS/COM/DMA/EC/FIN/MGT/MKT, and MA198

F. General Electives sufficient to give a total of 120 credits.