Minor in Entrepreneurship
The minor in Entrepreneurship at JCU is a unique program that allows non-business as well as business students to explore the possibility of starting their own company or participating in a family business upon graduation. The program can be tailored to the individual interests of each student, by combining entrepreneurial courses with courses that would help students build useful skills and better understand the industry they intend to operate in. Thus, depending on the students’ background, capabilities and objectives, the minor can provide a broad overview of the field or encourage deep and specialized investigation of a specific topic within entrepreneurship. Entrepreneurship lends itself to cross-disciplinarity and therefore combines well with any major. Transferrable skills, tailored to the students, are embedded in the minor. In addition, successful completion of the minor will provide students with an entrepreneurial mindset that will be valuable for life; students will learn how to translate ideas into concrete action plans and how to measure the outcomes thereof.
The minor includes an Introduction to Entrepreneurship, which gives students the basics of how to put together a business plan (including financial statements), a 'capstone' 400-level case-based course in Entrepreneurial Management, and 4 electives that will equip students with functional business skills and a better understanding of their area of interest. For instance, a student majoring in Art History and interested in opening his/her own gallery could select Curating Museums and Galleries as one of the electives. For-credit internships may also be selected as part of the minor.
The minor can also be specifically directed towards social entrepreneurship, intended as an economically sustainable activity that contains a strong mission-driven component.
Students will be guided in their selection of electives by the Director of the Institute for Entrepreneurship, who will make recommendations based on their personal objectives; the program will then be reviewed and approved by the student's Advisor.
Students who successfully complete the minor will be able to:
- Understand the role and challenges of an entrepreneur
- Understand how to evaluate opportunities
- Systematically generate and evaluate business ideas
- Understand key elements of a successful strategy
- Conduct an environmental and competitive analysis
- Define a working business model
- Strategically position a new venture
- Formulate and deliver a persuasive elevator pitch
- Understand the pillars of a good marketing strategy
- Prepare budgeted financial statements
- Formulate successful entry strategies
- Marshall resources for a new venture
- Establish entrepreneurial networking and networks
Requirements for the Minor
- BUS 305 Introduction to Entrepreneurship (mandatory)
- BUS 410 Strategic Decisions in Entrepreneurship (Prerequisites: Junior standing, BUS 305)
- Four additional courses of which:
- At least two in entrepreneurship or entrepreneurship-related courses (innovation, business, etc.)
- Up to two courses that provide deeper sectorial knowledge or develop a practical skill to support the student’s objectives for the course
GENERAL REQUIREMENTS FOR ALL MINORS
- No more than one grade of lower than a C- will be accepted in courses applying to the minor.
- In the case of multiple minors, no course may apply to more than one minor.
- No more than two courses may apply to both the major and the minor.
- At least four courses must be taken in residence at John Cabot.
- Requirements for the minor must be completed by the time of graduation.