Business Administration
Assistant Professor of Marketing, Chair of Department of Business Administration
B.A. (Hons), Edinburgh Napier University, 2015
PgCert, Edinburgh Napier University, 2017
Ph.D., Edinburgh Napier University, 2020
Alessandro Feri is Assistant Professor of Marketing in the Department of Business Administration at John Cabot University, where he has been teaching since 2022. He is also an Associate Researcher at Edinburgh Napier University Business School. Professor Feri has a doctorate in Marketing and a postgraduate certificate (PgCert) in Business and Management Research Methods. He is a Fellow of the Higher Education Academy (FHEA) and a member of the Marketing Society Scotland. His research interests include branding, sustainability, impulse buying, and active mobility. He has offered consultancy in funded applied research such as Knowledge Transfer Partnership, Interface, and the European Institute of Innovation and Technology (EIT). His research-informed teaching focuses on Marketing theoretical and industry-driven fundamentals, including Principles of Marketing, Brand Management, Integrated Marketing Communications, and International Marketing.
