Professional and Continuing Education

Master's program Luxury Management and Customer Experience – The Italian Excellence

The Master's program in Luxury Management and Customer Experience – Italian Excellence is a full-time 12-month course, at the end of which you’ll get an Italian Master diploma (Master di I livello) from Politecnico di Milano, and a Professional and Continuing Education Certificate from JCU.

Why choose this program?

Our world is going through unprecedented changes, and we need a new generation of innovators to pave the way for the future. This program gives a highly specialized qualification.

Thanks to the JCU - POLIMI GSoM partnership, this program combines an international mindset with the luxury Italian Excellence.

  • 6 months studying in Rome for an all-round Italian experience
  • 100% in English
  • Luxury focusing on hotels, jewelry and tourism, including new realities focused on the virtual and digital world
  • International focus with exposure to global industries
  • Double network with key players in the industries, giving you meaningful connections and opportunities
  • A faculty of experienced international lecturers and professionals
  • Double Alumni Network


The ideal candidate:

  • Has strong leadership and managerial potential
  • Is open to learning and exploring a variety of luxury industry business areas, with a special focus on Italian Luxury environment & Customer Experience
  • Holds a 3- or 4-year bachelor’s degree, or recognised equivalent from an accredited institution, in any discipline

Please, note that this program is designed for recent graduates with ideally no more than 3 years of work experience.

At the end of the program, participants will be able to apply the key principles of value creation in luxury and service excellence, within or outside the luxury sector. 
Typical job roles that require these skills are:

  • Service operator
  • Retail operations manager
  • Branding and communication manager
  • Luxury supply chain manager
  • Customer service and customer relationship manager
  • Marketing professional
  • Event manager


The goal of the program is to provide young professionals with the various technical and managerial skills that are needed today to operate in the luxury sector. The program aims to shape future professionals in the world of hospitality, jewelry and other luxury sectors, with a particular focus on the Luxury Customer Experience and Italian Excellence. Moreover, participants will learn how to help businesses develop and manage skills to stand out in the luxury field. Success in this environment requires specific skills that are rarely covered by traditional programs in general management.

This program offers a concentrated and specialised learning experience, which is also highly customised. The learning by doing approach ensure a strong interaction inside and outside classes, and offers the opportunity to actually apply what has been learned. It is organized in 4 pillars:

  • Luxury Industry and Managing Excellence in Value Chain
  • Luxury Branding and Communication
  • Italian Excellence and the Italian Touch: Creating the Finest Customer Experience
  • Project Work/Internship

The program is a 12-month Master's program in English. The first month of General Management will be delivered online, followed by six months of classes in Rome. During and after classes, students will have the opportunity to apply their acquired knowledge through practical activities.

John Cabot University is the largest American university in Italy. Founded in 1972, JCU is an independent liberal arts university, with 3 campuses in the heart of Trastevere, and a highly international population. John Cabot University has American accreditation by the Middle States Commission on Higher Education and is licensed to award its degrees by the Delaware Department of Education. John Cabot University’s Frank J. Guarini School of Business has received accreditation from the Association to Advance Collegiate Schools of Business (AACSB). Only 6% of the best business schools in the world have this accreditation. The JCU Business School is the third in Italy to have had this recognition, and the only one of an American overseas university in Europe to be accredited by the Association.

Do you want to discover the JCU campuses? Schedule by email a campus tour, or have a look at our virtual tour


Career services are offered both by JCU and POLIMI GSoM, offering a unique dual-networking experience. All the services are designed in order to connect students with the job market, anticipating future developments.

The JCU Center for Career Services is dedicated to helping students and alumni successfully prepare for the workforce, and aims to promote career development, facilitating business networking. This Center offers internship/job opportunities to students and alumni, with the possibility to set up individual meetings for career counseling and orientation.

Career Services network of 750+ partner companies ensures a close connection with the professional world, providing an up-to-date overview of the most current trends in the job market.

Each semester, the Center engages its network in talks, lectures and special classes hosted in classroom or online. The talks are open to all students and allow them to connect with alumni who are now professionals, representatives of partner companies, faculty and leading figures from the contemporary scene.

The strong synergy between academic and job-specific skills makes it possible to perfect managers who can grow professionally, while developing their work identity. For this reason, the Center provides individual and group support through counseling and guidance services. 

From Spring 2023, the Center for Career Services will have a virtual career coach: JOBIRI is a job/career platform using artificial intelligence and available in English and Italian, with a wide range of benefits for our students and graduates.

Webinar and sessions are open to all students, allowing them to learn techniques and mechanisms for optimizing their professional profile, with topics ranging from soft skills needed by the job market to personal branding optimization via LinkedIn profile.

POLIMI GSoM Career Development Center is an extended team of Career Consultants partnering with mentors, trainers, alumni and headhunters, with the objective of developing Career Management Skills. The Career Consultants design, constantly innovate and enrich the Career Development Programme, offering Career Skills Development Workshops, Career Counselling and Networking Events every year.

Thanks to POLIMI GSoM’s Career Development Programme, adopting an innovative and rigorous methodology, students will be guided through a structured development path. Starting from a self-assessment of their skills and an analysis of the job market, candidates will design a customised career strategy and an effective action plan, to turn their career aspirations into achievable goals. At the end of POLIMI GSoM's Career Development Programme, students will have developed a set of professional skills that enable them to be highly competitive in today’s job market, and become successful “Career Leaders”. To offer students the best support for enhancing their CV, POLIMI GSoM is partnering with VMock, a smart Career Preparation Platform that enables you get an objective score on your CV and optimise its impact. To provide students with relevant resources relating to trends in various industry sectors, country-specific career guides and career-related webinars, POLIMI GSoM is partnering with major international career platforms and guarantees students free access to POLIMI GSoM’s Global Network of Career Websites.

Right from the start of the program, the Career Development Centre supports the candidates in increasing their brand and economic value, to enable them to pursue their managerial career at both national and international level. The Career Development Centre organises workshops with the main objective of supporting students in developing the necessary Career Management Skills to succeed in this complex and ever-changing competitive job market, such as personal branding skills, job interview skills, public speaking & presentation skills, and cross-cultural skills for working in international teams and organisations. 

Thanks to FLEXA, a personalised and continuous learning digital platform designed for POLIMI GSoM students and alumni, the Career Development Centre offers innovative services:

  • Self-assessment for the empowerment of hard, soft and digital skills
  • The best, tailored management content to help close students’ skills gaps
  • Advanced networking services with companies and students from different programs
  • Job postings: internships, job opportunities and challenges launched by companies

The POLIMI GSoM Career Development Centre may offer students additional opportunities to network with employers, such as on-campus company presentations, in-company visits and Career Days.


Application for the 2023 intake are open. Please, note that we process applications on a rolling basis, which means that they may close even before the deadlines. There are limited spots available for this course, so the sooner you apply, the better. For further information or details: POLIMI GSoM or

The tuition fee is €16.000. 
Tuition fee covers the entire duration of the program, but it doesn't include living and travel expenses.

  • For John Cabot University alumni, the tuition fee is €12.800.
  • For candidates who have completed a Master of Science program at Politecnico di Milano in or after 2019, the tuition fee is €7.750
  • A €1,500 reduction on the tuition fee (early-bird discount) is also available. The deadline to receive this discount is February 15th.
  • Applicants for the 2023 intake can apply for POLIMI fee reductions, which are given out on a first-come first-served basis. Financial aid must be requested when submitting the application form – please, note that late requests for financial aid won’t be considered.


Fill in the form at and upload the following documents:

  • Curriculum Vitae / Resume in English
  • University transcripts/mark sheets
  • Bachelor’s/master’s degree (if already available at the time of the application)
  • Copy of your passport or ID
  • Digital picture
  • Letter of reference
  • Motivation letter
  • Financial Aid Essay (if you’re applying for one of our tuition fee reductions)
  • English proficiency certificate: IELTS, TOEFL, CAE or equivalent (if you have one)
  • Pay the Application Fee (€100)

Our team will let you know if you have been selected for a Motivational Interview in English, which will take place online.

An e-mail will be sent to you with the final decision on your application; if the result is positive, you will also receive scholarship information (if you have applied for one).

After you receive the e-mail and the admission contract, our staff will ask you to confirm your participation in the program by paying the first instalment.

For more specific information: | [email protected] 

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Virtual Open Day

POLIMI Graduate School of Management


Master di I livello
Partnership POLIMI GSoM - JCU
Format: Full-time
Duration: 12 months (6 online/on campus classes + 6 project work/internship)
Intake: October 2023
Location: Rome
Language: English
Professional Experience: Less than 3 years