Eugenio La Mesa has more than 20 years of entrepreneurial experience in software, Internet Marketing, international business development and sales. He co-authored the book Selling and buying on the Internet (Sperling & Kupfer) and is the winner of the Microsoft Italy prize for the most innovative Internet solution. La Mesa is a LUISS-ENLABS & Ashoka advisor, and a Laudato Si' Challenge mentor. He is a lecturer at ASVI Social Change School – nonprofit school of management, co-founder & Chairman of Cure Thalassemia, and partner at Traction Management.
At JCU, La Mesa teaches courses in social entrepreneurship, strategic marketing management, digital marketing and social networking.