Department of Business Administration at John Cabot University in Rome

Business Administration Course Descriptions

Courses in Business Administration

BUS 220 Business Communications

This course deals with the definition and analysis of problems and the production of written and oral business reports. Use of appropriate computer software (e.g. word processing, spreadsheets, graphics) is an integral part of the course

BUS 281/381 Independent Study in Business

BUS 298/398 Internship

BUS 301 Business Ethics

This course considers some of the most important ethical issues in business today. Students will examine such issues as businesses’ responsibilities to shareholders, workers and consumers, the pros and cons of a "free market," the challenges raised by globalization and environmental destruction, the idea of  "ethical" consumption, and the particular dilemmas faced by Western businesses working in foreign countries. Issues will be studied through a selection of contemporary cases, arguments, and broader theories, along with much class discussion, with the aim of helping students develop a familiarity with the issues and the ability to discuss and defend their own opinions.

BUS 305 Introduction to Entrepreneurship

This course examines the entrepreneurial process, from recognizing opportunity to planning, organizing and growing a new venture. We will highlight innovation and its methods and applications on business opportunity analysis. Topics covered also include significance, status, problems, and requirements of entrepreneurial businesses. Students will have the opportunity to identify a business opportunity and develop the idea to the point of being start-up ready.This course will serve as a foundation for students who might want to own a business, and it is meant to be accessible also for non-business majors.

BUS 320 Public Relations

This course surveys the theory and practice of public relations, examining a model for public relations programming, the principles of public relations writing, and stakeholder/issues management techniques, together with their ethical implications. It distinguishes PR and publicity communication concepts within the framework of the firm’s overall marketing communication strategy and organizational mission. Special topics, such as Marketing Public Relations, Investor Relations, Government Relations, etc., will also be addressed. Students are expected to be able to use primary and secondary research and the information tools of communications professionals.

BUS 321 Multimedia Strategic Communications

This course introduces students to the art and craft of multimedia storytelling for strategic business communications in the profit and not for profit sector. It provides background and analysis for how storytelling has evolved in the digital landscape, requiring communicators to rethink concepts of audience, engagement, use of trusted sources, and dynamic updating. In this context, students will take part in the hands-on, beginning-to-end creation of multimedia projects. Depending on each project’s concept, content, and goals, various off-the-shelf software platforms will be explored and utilized for content management and creative presentation in the form of basic apps, interactive storytelling, blogs, bots, and more. A key challenge to strategic communications—dissemination, making stories stand out in today’s sea of content—will be incorporated from the start into decision making and production.

BUS 330 International Business

The objective of this course is to expose students to the essential elements of international business, with particular emphasis on how it differs from domestic business. An extensive use of case studies provides a basis for class discussion, allowing students to develop their analytical skills and apply their theoretical knowledge.

BUS 335 International Entrepreneurship

This course introduces students to issues related to international management and entrepreneurship, with particular attention being paid to formulating creative solutions that take into account differences in national cultures and the business environments. The course examines ways to leverage differences in cultures and leadership styles to achieve enhanced entrepreneurial performance in an international setting including the development of team and communication skills. The course is based on the case-study method.

BUS 340 International Business Negotiations

This course aims to provide students with a theoretical and practical background to develop their personal skills to manage negotiations in multicultural environment. The course will explore leadership and communication approaches to effective negotiation management, and will highlight the role of innovation in achieving integrative, successful results. Students will have an opportunity to explore the meaning and practice of managing negotiations. During the course, they will review theory, analyze strategies, engage in practical exercises and acquaint themselves with the language, thought, and praxis of negotiations in the multicultural setting in which we live, learn and work. By studying the impact of the relations between their and others’ cultural narratives, the student will discover innovative paths, techniques, and strategies to lead negotiation processes in multicultural environments.

BUS 345 Innovation and Information Technology

This course emphasizes the contextual and contingent nature of contemporary working-life and general social activities within the setting of business enterprises. Increasingly, highly skilled individuals, building and using information and communication technologies, can create new markets or take over existing ones by redefining the rules. The course aims to provide students with an understanding of how to use appropriate analytical tools in making decisions in respect to emerging business challenges and opportunities; to explore a series of contemporary business cases; to understand the main theories surrounding innovation, information systems, and new business models; to develop critical thinking in the area of business innovation through information systems and to learn how to research a topic in depth and develop a specialized understanding of a particular industry and/or business phenomenon.

BUS 398 Business Administration Internship

The For Credit (FC) Internship course combines academic learning with a short-term (generally 3 to 6 months, full or part-time with a minimum of 120 hours) employment opportunity. Field experience allows participants to combine academic learning with hands-on work experience. For-Credit internships may be paid or unpaid. The organization or firm must be sponsored by the JCU Career Services Center (CSC). After being selected for an internship and having the CSC verify the course requirements are met, the intern may enroll in the Internship course corresponding to the academic discipline of interest. Course requirements include: attending the internship class which will is scheduled for 10 in-class hours over the semester, verification of the minimum number of hours worked in the internship by the CSC; completion of a daily internship log; in-depth interview with the internship sponsor or organization; and a 2500 to 3500 word “White Paper” presenting a position or solution to a problem encountered by their employer. This course is graded on a “pass/no pass” basis. The course will begin the 4th week of each semester. Students will determine with the Registrar’s Office or their Advisor which semester corresponds most closely with the timing of their internship. This course may be taken only once for academic credit.

BUS 399 Special Topics in Business

An in-depth treatment of a current area of special concern within the field of Business Administration. Topics may vary.
May be taken more than once for credit with different topics.

BUS 410 Strategic Decisions in Entrepreneurship

This course considers management problems of founders, owners, managers, and investors in startups. Acquisitions, location, organization control, labor relations, finances, taxation, and other topics of interest to entrepreneurial business management will be analyzed.

BUS 481 Independent Research

BUS 498 International Business Seminar

This heavily case-based capstone course will enable students to integrate and consolidate previous learning and examine in-depth real-life issues of policy, competitive advantage and barriers to trade; regional and global strategy; the challenges and benefits of operating and managing internationally and cross-culturally; and the major ways in which international business is currently changing, with a consideration of the implications for future business graduates.

BUS/CMS 361 Social Networks and Media Management

This course explores the significance of social networks in business and social life. The focus of the course is to critically appreciate social media platforms across a variety of contexts. The course investigates issues related to the management of social media in terms of the strategies and tactics related to successful deployment and cultivation of business/social initiatives and the redefinition of the customer/user as a central element in value creation. Issues related to participatory culture, communication power, collaborative work and production, privacy and surveillance, and political economy of social media are explored in depth through the use of contemporary cases.

BUS/CS 399 Special Topics in Business and Computer Science

This course will introduce students to the key issues in Cybersecurity Management and Privacy and contribute to raising their awareness of related concerns. It will also cover the basics of Information Security, Business Continuity, and Risk Management. Students will be provided with fundamental knowledge of personal data protection, as well as confidentiality, integrity and availability of individuals’ and companies’ sensitive information and valuable assets. Classes will involve a mixture of lectures, seminar discussions, and in-class activities and labs. Each practical class will culminate in an assessed exercise.

BUS/IT 303 Italian for Business

This course, which is open to students who have completed the equivalent of two years of college Italian, is designed for those interested in doing business with or in Italy. It focuses on the Italian language of business, aiming at developing students’ written and oral skills while providing them with the technical vocabulary and professional expressions that are most often used in a variety of business situations. Topics are confronted in several ways: through readings from textbooks used in business schools, the analysis of letters, office documents and newspaper articles about business, and targeted exercises and discussions. Attention is also given to culture, manners, and customs as they relate to business practices.

BUS/ITS 260 Made in Italy: The Italian Business Environment

The course analyzes the Italian Business environment, the characteristics of its culture and its inner workings. Students will be able to understand the different types of Italian corporate cultures and the role of family businesses in Italy. The course allows students to assess some of the most popular Italian brands and learn why "made in Italy" is a leading brand in the world, despite recent influences and threats from foreign investors. Company cases and special guests will be an important part of this course and will allow students to relate theory to practice.

BUS/LAW 399 Special Topics in Business: Financial Stress and Insolvency

This course introduces students to the basic economic and legal implications arising out of distressed businesses and insolvency, current global norms for resolving financial distress and the application of these concepts in the cross-border context.